CRM Manager-SMS/email/web (Enterprise) Santa Monica on-site

Company: INSPYR Solutions
Location: Santa Monica
Posted on: April 10, 2025

Job Description:

Title: CRM Manager-SMS/email/web (Enterprise)

Do you have the right skills and experience for this role Read on to find out, and make your application.
Location: Santa Monica (on-site)
Duration: 3+ month contract
Compensation: $35-39/hour
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.
Looking for a creative and collaborative CRM Manager to ideate, build, and manage effective omni-channel campaigns for the company roster of catalog artists and their music fans, focused on the execution of email and SMS campaigns. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long-term strategic initiatives. You will work cross-functionally to help solve complex and exciting challenges by leveraging data to develop audience-specific strategies and programs across owned channels (email, SMS, web). Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.
You have experience with segmentation and testing frameworks and will rely on data to glean insights to make decisions. You are both creative and data driven, obsessed with personalization, thrive in a fast-paced environment, have a willingness to adapt, and a commitment to getting things done.
How you'll CREATE: Strategize and execute email and SMS campaigns
Develop audience growth tactics centered on data acquisition for driving long-term fan engagement, retention, and lifetime value
Develop, plan, and optimize CRM campaigns through rigorous, hypothesis-driven A/B testing to meet business goals
From concept through post campaign analysis - leverage marketing automation tools to develop transactional, promotional, and evergreen content strategies to optimize the fan lifecycle
Work in tandem with cross-functional teams, including marketing/audience growth, label departments, and central teams [WL3]
Work with internal teams to enable smart CRM strategies to develop an artist's brand and voice
Drive segmentation, targeting, personalization, and relevancy tactics to improve engagement and conversion across owned marketing channels (email - batch, trigger, journeys, push, social, and SMS) and support multi-channel orchestration
Serve as analytics lead by formalizing testing best practices across various channels and providing thought leadership around fan-centric insights that go beyond the "what" and tap into the "why" and "so what [WL4] "
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights and optimizations that drive strong business strategy
Work with legal/compliance on sweepstakes rules and terms & conditions
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty, and lifetime value

Skills:
Bring your VIBE: 2+ years of experience in CRM with an emphasis on email and SMS, including full ownership ranging from strategy to execution
Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies, and build testing plans based on data
Exceptional attention to detail and hands-on experience overseeing both the strategy and execution of advanced email and CRM campaigns
Experience managing consumer-facing email and mobile programs required, including setting up and using email/marketing automation platforms
Exceptional written and verbal communication skills and is at ease communicating across teams and different levels within a large organization
Must have a 'can-do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Expertise in customer segmentation, and have a solid understanding of test design, measurement, and analysis
Adept in strategic thinking & analytics with a passion for innovation and creative problem solving
Strong analytical skills and the ability to leverage data for insights and action
Ability to multitask and work in a fast-paced environment
Education: Bachelor's Degree preferred.

> > > Qualified candidates, please apply to this posting; you may also send your updated resume to Krista Joy at kjoy@inspyrsolutions.com for further review.

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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