Marketing Designer

Company: Talent Systems
Location: Los Angeles
Posted on: October 20, 2024

Job Description:

This role will be open to Los Angeles locals only as you will be working a hybrid schedule out of our HQ in Koreatown.
Company & Team Overview:
Talent Systems, LLC is the leading technology solution provider for casting and auditioning to the entertainment industry. Casting directors and agents worldwide use Talent Systems' portfolio of products to source and manage talent across film, television, commercials, theater, and digital projects, powering an unparalleled, global casting software ecosystem.
We are headquartered in Los Angeles and operate in the US, Canada, Mexico, UK, Australia, and India. Our portfolio brands include Casting Networks, Spotlight, Cast It Systems, Staff Me Up, Tagmin, Casting Frontier, and Cast It Reach.
The Talent Systems marketing team is based in Los Angeles and extends to New York, UK, Australia, and Asia. The team delivers creative, innovative, and growth-focused marketing campaigns, content, and solutions for multiple brands around the world.
Job Purpose: We're an established but growing technology company in the entertainment space seeking a Marketing Designer to oversee our B2B and B2C design programs for our North American lines of business end-to-end, including creative, analysis, and overarching strategy. The ideal candidate is a creative marketing expert who is innovative and detail-oriented, has a strong comfort level with design tools and best practices, has experience project managing large design initiatives, and has big ideas that will take our marketing campaigns to the next level by improving customer retention and increasing revenue. Curiosity, collaboration, flexibility, the ability to be a team player, and the desire to grow within a fast-paced organization are a must!
Duties & Responsibilities:

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• Conceptualize and execute key art, produce videos, create motion art (including animated gifs), and ad campaigns for multiple brands.
  
• Prepare design concepts for the global marketing team on a daily/weekly basis.
  
• Conceptualize, graphically design, set up and code marketing campaigns in our marketing automation platform.
  
• Suggest or weigh in on copy and write original copy as needed.
  
• Demonstrate familiarity with our marketing platforms and ability to optimize templates based on platform specifications.
  
• Produce all types of collateral, from digital promotional materials to in-platform graphics to printed materials for in-person events, when necessary.
  
• Follow the marketing calendar and provide input to the creative process.
  
• Collaborate with stakeholders to test, iterate, and improve upon marketing results, including documenting and socializing key learnings and developing a champion/challenger roadmap.
  
• Proactively devise new ideas and contribute insights and strategies to constantly improve our marketing programs.
  
• Work across multiple brands, adhering to disparate creative best practices and maintaining a unique voice for each brand.
  
• Interpret global creative guidelines into design work (unique voice for each country).
  
• Collaborate daily with contract designers, copywriters, internal channel members, external partners, and the marketing team.
  
• Create graphics and product-specific campaigns, ad banners, and other marketing collateral.
  
• Compile and edit marketing videos for various channels including but not limited to paid and social media, new feature announcements, and help center collateral.
  
• Contribute expertise to website design concepts and campaign landing pages.
  
• Conduct quality assurance across devices and platforms to ensure flawless execution.
  
• Collaborate with brand stakeholders to refine and evolve brand design standards.
  
• Manage design projects in a shared project management solution.
  
• Ensure designs are compliant with copyright requirements and internal media asset policies.
  
• Champion consistency of design and visual aesthetic across the company.
  
• Maintain organization and storage of images, videos, audio files, and other creative assets in conjunction with the Marketing Coordinator.
  
• Stay informed of design and industry trends and make recommendations on new marketing tools, techniques, and best practices.
  
  Qualifications & Attributes:
  
  • 
    
  • Minimum 4-6 years of experience in a marketing designer or creative manager role, with responsibilities involving creative, strategy, marketing technology, project management, and driving measurable results.
    
  • Must have a meticulous eye for detail, and ability to problem-solve and interpret/implement feedback.
    
  • A strong portfolio that demonstrates design skills, problem-solving, and process.
    
  • Strong comfort level working with data, developing dashboards, and working in Google Analytics, MS Excel, and Google Sheets.
    
  • Proven experience strategically facilitating marketing programs for a consumer-facing online business, including A/B testing design concepts.
    
  • Strong familiarity with marketing automation platforms such as Braze, HubSpot, MailChimp, Marketo, Mixpanel, Salesforce, SendGrid, etc.
    
  • Understanding of design best practices, email deliverability, and rendering across multiple platforms.
    
  • Proficiency with HTML, CSS, basic design fundamentals, and email coding. Solid understanding of where and how design fits into the broader scope of marketing projects.
    
  • Ability to communicate effectively with technical stakeholders regarding design needs.
    
  • Ability to work quickly and with flexibility in a fast-paced environment.
    
  • Extremely detail-oriented with strong copywriting skills and an eye for usable design.
    
  • Bachelor's degree in business, marketing, or related field.
    
  • Strong knowledge of CMS (e.g., WordPress) and project management systems (e.g. Smartsheets, JIRA).
    
  • Create compelling decks in Google Slides, Keynote, or PowerPoint.
    
  • Video editing: Final Cut Pro, DaVinci Resolve, or Adobe Premiere.
    
  • Possesses flexibility in working across multiple projects concurrently, with an ability to shift priorities.
    
  • Proven experience of meshing together different types of media, artworks, screenshots, and illustrations.
    
    Availability: This role requires two days in the office, preferably Tuesdays & Thursdays.
    Benefits:
    
    • 
      
    • Company Wide Bonus Plan
      
    • 401(k)
      
    • Comprehensive medical/dental/vision/mental health benefits program
      
    • Paid Parental Leave/Baby Bonding
      
    • EAP Program & Well-Being Offerings
      
    • Flexible PTO
      
    • Virtual + In-Person events
      
    • Lunch & Parking provided!
      
      Inclusion at Talent Systems:
      At Talent Systems we are committed to attracting diverse talent that represents the society we live in and the diversity of our customers. We aim to be inclusive of all staff regardless of age, sexuality, socio-economic background, disability, ethnicity, gender, religion, or beliefs. We are committed to building a culture of belonging and this is reflected in our policies, practices, active internal employee-led network and supported by our executive leadership team.
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Keywords: Talent Systems, Pico Rivera , Marketing Designer, Advertising , Los Angeles, California